Galaxy's Edge Merchandising

The Economics of the Star Wars Galactic Starcruiser

Would you want to spend $5–6K to be stuck with 100 families for two days during the Covid-era?


When news first broke that there would be a Star Wars-themed hotel to complement the Star Wars land, excitement for Star Wars was at its highest. It was early December 2017, right before the release of The Last Jedi, and the official name of the land, Galaxy’s Edge, had just been announced at D23. Flash-forward four years, post a divisive last two Skywalker saga films, the first box office franchise failure in Solo: A Star Wars Story, and a land that has one must-ride attraction with Rise of the Resistance. Yes, the Disney Plus shows seem to be doing well, but the excitement level for Star Wars has been on its own ride these past few years. On top of that, the world has experienced a rollercoaster pandemic that, for now, has no end in sight.


And now, Disney has launched the trailer for their long-awaited immersive hotel experience, Star Wars: Galactic Starcruiser coming Spring 2022. Big shocker- it is expensive, which could be deduced with an initial description of what the hotel would offer, but the pricing has even exceeded expectations.

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