The Five Most Valuable Stormtroopers in Canon
Let’s take a look at the top five MVPs of Stormtroopers in canon based on face time, iconography, and just pure joy.
Why The Mandalorian Brand is Bigger than Star Wars
The Mandalorian brand carries more weight in value than anything else in the Star Wars Universe.
Why Cara Dune Is Worth Saving
Gina Carano is gone but Cara Dune should get to live on. A case for recasting and not allowing a unique Star Wars character to go quietly into that sweet goodnight.
Thoughts on 2020 and the Year for Star Wars Action Figures
When toy sales dictate Executive decisions in film and television studios on what content gets produced, they are important and connected to the overall health of the brand.
The Inevitability of a Star Wars: Doctor Aphra Series (and Why She’s Worth It)
Why this comic character mesh of two Lucasfilm properties (Star Wars and Indiana Jones) is destined for the screen.
How Galaxy’s Edge is Helping Star Wars Reach Its Full Merchandising Potential
Why Disney’s Galaxy’s Edge is the only land that can compete with Universal’s Wizarding World in franchise immersion. And why is still has a ways to go.
Star Wars Jedi: Fallen Order Anniversary and a New Type of Campaign
Star Wars Jedi: Fallen Order released one year ago today. Let’s take a look back at the launch campaign and what made this single-player game so special.
Hasbro Black Series Holiday Edition Troopers and Star Wars Character Integrity
With the arrival of a first holiday edition of Black Series troopers, is this experiment from Hasbro and Lucasfilm the first of many to come?
Mando Mondays Thoughts: The First Wave
One of Disney’s most ambitious marketing campaigns pivots from a more traditional reliance on trailers and “first look” teases. Five lessons we can learn from kickoff.
Baby Yoda and the Species Makeover
By making a few noticeable tweaks on Star Wars’ most mysterious species, Disney and LucasFilm created a new pop culture phenomenon.
