The Five Most Valuable Droids in Canon
The top five MVP droids in Star Wars. Continue reading The Five Most Valuable Droids in Canon
Category: Theme Parks and Products
Tales from Galaxy’s Edge and the Theme Park Footprint
Why Tales from Galaxy’s Edge VR is more than just a game for Lucasfilm. Continue reading Tales from Galaxy’s Edge and the Theme Park Footprint
Star Wars: Galactic Starcruiser and Creative Freedom’s Dance with Self-Promotion
With the Galactic Starcruiser (aka the Halcyon) finally opening at Galaxy’s Edge, the promotion campaign has seeped into publishing over the past year. Let’s discuss what has worked and what has been a little more shameless. Continue reading Star Wars: Galactic Starcruiser and Creative Freedom’s Dance with Self-Promotion
Star Wars Black Krrsantan and When Content Sets up Product to Fail Spectacularly
Disney Star Wars is still struggling with the synergy of content and product. How one bad product reveal can bring momentum to a halt. Continue reading Star Wars Black Krrsantan and When Content Sets up Product to Fail Spectacularly
2021 Year in Review: Star Wars Merchandising
Looking back at an unusual but revealing year of Star Wars Merchandise. Continue reading 2021 Year in Review: Star Wars Merchandising
The Economics of the Star Wars Galactic Starcruiser
Would you want to spend $5–6K to be stuck with 100 families for two days during the Covid-era? Continue reading The Economics of the Star Wars Galactic Starcruiser
C&C Pick for June: A Crash of Fate Audiobook
The recommendation for June as the summer season begins is a Galaxy’s Edge novel that is like reading an addictive Hallmark movie. Continue reading C&C Pick for June: A Crash of Fate Audiobook
Star Wars and VR So Far
Over the past five years, Lucasfilm and ILMxLAB have brought some unique experiences to a new, but still struggling gaming platform. Continue reading Star Wars and VR So Far
The Five Most Valuable Stormtroopers in Canon
The top five MVPs of Stormtroopers in canon based on face time, iconography, and just pure joy. Continue reading The Five Most Valuable Stormtroopers in Canon
Why The Mandalorian Brand is Bigger than Star Wars
The Mandalorian brand carries more weight in value than anything else in the Star Wars Universe. Continue reading Why The Mandalorian Brand is Bigger than Star Wars
Why Cara Dune Is Worth Saving
Gina Carano is gone but Cara Dune should get to live on. A case for recasting and not allowing a unique Star Wars character to go quietly into that sweet goodnight. Continue reading Why Cara Dune Is Worth Saving
Thoughts on 2020 and the Year for Star Wars Action Figures
Some thoughts on Star Wars Merchandise in 2020. Continue reading Thoughts on 2020 and the Year for Star Wars Action Figures
The Inevitability of a Star Wars: Doctor Aphra Series (and Why She’s Worth It)
Why this comic character mesh of two Lucasfilm properties (Star Wars and Indiana Jones) is destined for the screen. Continue reading The Inevitability of a Star Wars: Doctor Aphra Series (and Why She’s Worth It)
How Galaxy’s Edge is Helping Star Wars Reach Its Full Merchandising Potential
Why Disney’s Galaxy’s Edge is the only land that can compete with Universal’s Wizarding World in franchise immersion. And why it still has a ways to go. Continue reading How Galaxy’s Edge is Helping Star Wars Reach Its Full Merchandising Potential
Star Wars Jedi: Fallen Order Anniversary and a New Type of Campaign
Star Wars Jedi: Fallen Order released one year ago today. Let’s take a look back at the launch campaign and what made this single-player game so special. Continue reading Star Wars Jedi: Fallen Order Anniversary and a New Type of Campaign
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